The employees who assist senior management in promoting ethical policies, code of conduct and related policies within the organization are referred as ‘Ethics Ambassadors’. These ambassadors are appointed for full-time or may be taken on in addition to an employee’s day-to-day job. The ethics ambassadors have an important role to play in nurturing awareness and improving employee knowledge, acceptance and implementation of the ethics programme. Although these ambassadors are not part of undeviating ethic functions of the organization, they form an informal network spread across the units situated at various geographical locations covering diverse employees with similar responsibilities. The responsibility assigned to an ethics ambassador is appropriate with his/her skills, experience and motivation based on the sector in which the company operates or the company had experienced major ethics lapses in the recent past. The ambassadors need not necessarily be ethics expert. However, they must have the knowledge of company’s ethics policies for which they have to be properly trained to facilitate conversations on ethics and identify ways to solve ethical issues when they arise. The conveying of ethics messages also involves communication in local language and context, translating of codes of ethics, writing or translating training programmes, etc. to meet the requirement of local environment.
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