RBI’s 2025 Capital Market Exposure Directions: A New Prudential Framework for Banks
Policy Context and Objectives The Reserve Bank of India has issued draft “Commercial Banks – Capital Market Exposure (CME) Directions, 2025” proposing consolidated, risk-sensitive limits on banks’ direct and aggregate exposures to capital markets, with phased implementation envisaged from April 1, 2026 subject to finalisation. The draft CME framework seeks to rationalise and unify disparate…
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Social Security Insurance and Financial Welfare Schemes in India
The Government of India, under the Jan Suraksha initiative, has introduced several social security schemes aimed at enhancing financial inclusion and providing affordable insurance and pension benefits, particularly to the economically weaker sections and the unorganised sector. Indian banks actively facilitate the implementation of these schemes by partnering with insurance providers and pension fund authorities.…
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Business Performance through a Marketing Information System (MKIS):Advantages and recommendations
The Marketing Information System (MKIS) is a structured framework used to collect, analyze, and distribute marketing data that supports informed decision-making. It plays a critical role in helping organizations understand their markets, customer behavior, and competitors, thereby strengthening strategic planning, execution, and control of marketing activities. Impact of MKIS on Organizational Performance A well-implemented MKIS…
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Role of Computers in Marketing Information Systems (MkIS)
Computers play a pivotal role in Marketing Information Systems (MkIS) by enabling the efficient collection, processing, analysis, and dissemination of marketing data. These systems empower marketing professionals with actionable insights, leading to informed and strategic decision-making. MkIS system play a crucial role in supporting marketing mix decisions. They enable businesses to collect, analyze, and utilize…
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Marketing Information System (MKIS): Components, Model, and Key Insights
A Marketing Information System (MKIS) is a structured framework designed to systematically collect, analyze, and disseminate marketing data to support strategic decision-making. It enables organizations to gain insights into their market environment, customer base, and competitive landscape, thereby enhancing marketing strategy, planning, and control. Core Components of MKIS MKIS Model The MKIS model represents a…
Understanding the Functions of a Marketing Information System
A Marketing Information System (MIS) is a structured, ongoing process designed to collect, analyze, and distribute marketing data to support effective decision-making. For banks and financial institutions, an MIS is instrumental in understanding the market environment, customer behavior, and competitor strategies—thereby enhancing service delivery and strengthening strategic initiatives. Core Functions of a Marketing Information System…
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