The Strategic Role of Customer Relationship Management (CRM) in Retail Banking

Retail Banking

Introduction Customer Relationship Management (CRM) has become a fundamental component in customer-centric industries, particularly in retail banking. With rising competition, evolving customer expectations, and increasing digitalization, CRM serves as a critical tool that enables banks to manage customer relationships effectively, enhance service delivery, and foster long-term loyalty. By centralizing customer data and interactions, CRM empowers…

Delivery Models of Banks: The Role of Direct Selling Agents (DSAs)

Retail Banking

Direct Selling Agents (DSAs) are a vital component of modern banking delivery models. They serve as intermediaries between banks and prospective customers, particularly in the lending segment. By connecting potential borrowers with financial institutions, DSAs facilitate the distribution of financial products—most commonly loans—through personalized support and efficient processing. Who Are Direct Selling Agents (DSAs)? DSAs…

Strategic Delivery Models: Bank Partnerships with Institutions, OEMs, and Dealers

Retail Banking

In an increasingly interconnected financial ecosystem, Indian banks are leveraging strategic partnerships with institutions, original equipment manufacturers (OEMs), and dealers to broaden their reach, diversify product offerings, and enhance operational efficiency. These collaborations enable banks to provide tailored financial solutions across a wide spectrum—from digital lending to vehicle and equipment financing—while fostering innovation and improving…