Wealth management is a multifaceted and holistic approach to managing an individual’s financial resources, aimed at achieving specific life goals. It extends beyond traditional investment advice to include financial planning, retirement strategies, estate planning, and tax optimization. The primary objective is to create a personalized financial roadmap that helps clients navigate complex financial decisions and…
The Marketing Information System (MKIS) is a structured framework used to collect, analyze, and distribute marketing data that supports informed decision-making. It plays a critical role in helping organizations understand their markets, customer behavior, and competitors, thereby strengthening strategic planning, execution, and control of marketing activities. Impact of MKIS on Organizational Performance A well-implemented MKIS…
Computers play a pivotal role in Marketing Information Systems (MkIS) by enabling the efficient collection, processing, analysis, and dissemination of marketing data. These systems empower marketing professionals with actionable insights, leading to informed and strategic decision-making. MkIS system play a crucial role in supporting marketing mix decisions. They enable businesses to collect, analyze, and utilize…