Policy Context and Objectives The Reserve Bank of India has issued draft “Commercial Banks – Capital Market Exposure (CME) Directions, 2025” proposing consolidated, risk-sensitive limits on banks’ direct and aggregate exposures to capital markets, with phased implementation envisaged from April 1, 2026 subject to finalisation. The draft CME framework seeks to rationalise and unify disparate…
The Government of India, under the Jan Suraksha initiative, has introduced several social security schemes aimed at enhancing financial inclusion and providing affordable insurance and pension benefits, particularly to the economically weaker sections and the unorganised sector. Indian banks actively facilitate the implementation of these schemes by partnering with insurance providers and pension fund authorities.…
The Marketing Information System (MKIS) is a structured framework used to collect, analyze, and distribute marketing data that supports informed decision-making. It plays a critical role in helping organizations understand their markets, customer behavior, and competitors, thereby strengthening strategic planning, execution, and control of marketing activities. Impact of MKIS on Organizational Performance A well-implemented MKIS…
Computers play a pivotal role in Marketing Information Systems (MkIS) by enabling the efficient collection, processing, analysis, and dissemination of marketing data. These systems empower marketing professionals with actionable insights, leading to informed and strategic decision-making. MkIS system play a crucial role in supporting marketing mix decisions. They enable businesses to collect, analyze, and utilize…
A Marketing Information System (MKIS) is a structured framework designed to systematically collect, analyze, and disseminate marketing data to support strategic decision-making. It enables organizations to gain insights into their market environment, customer base, and competitive landscape, thereby enhancing marketing strategy, planning, and control. Core Components of MKIS MKIS Model The MKIS model represents a…
A Marketing Information System (MIS) is a structured, ongoing process designed to collect, analyze, and distribute marketing data to support effective decision-making. For banks and financial institutions, an MIS is instrumental in understanding the market environment, customer behavior, and competitor strategies—thereby enhancing service delivery and strengthening strategic initiatives. Core Functions of a Marketing Information System…
A longitudinal study within the context of Marketing Information Systems (MIS) involves the systematic collection and analysis of data from the same group of individuals or organizations over an extended period. This methodological approach enables researchers and practitioners to track developments in MIS usage, technological integration in marketing functions, and the evolution of marketing strategies…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) has laid down a structured grievance redressal mechanism to ensure that customer complaints are addressed in a transparent, timely, and fair manner. This framework guides banks in handling customer issues effectively, while also empowering customers to escalate matters when necessary. Grievance Redressal FrameworkThe BCSBI recommends a…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) was established to institutionalize fair banking practices and ensure transparency in customer service delivery. It was promoted by the Reserve Bank of India (RBI) in collaboration with 11 scheduled banks, including public sector, private sector, and foreign banks. As an independent and autonomous watchdog, the BCSBI…
The Code of Bank’s Commitment to Micro and Small Enterprises has been jointly developed by the Banking Codes and Standards Board of India (BCSBI) and the Indian Banks’ Association (IBA). This Code outlines a set of minimum standards that banks voluntarily commit to uphold in their dealings with Micro and Small Enterprises (MSEs). It is…