In the banking sector, branch-level delivery models involve various roles and responsibilities aimed at providing seamless customer service, processing transactions efficiently, and promoting financial products. Staff at the branch level play a critical role in ensuring operational excellence and enhancing the customer experience. This document outlines key components of branch delivery models in banks. 1.…
In the banking sector, “internal customers” refer to employees and departments within the bank that rely on one another to execute their responsibilities effectively. The delivery models designed to serve these internal customers are crucial to ensuring smooth operations, fostering collaboration, and maintaining high standards of efficiency and service quality. Key Aspects of Internal Service…
A Point-of-Sale (POS) terminal is a vital tool that enables businesses to accept payments from customers at the point of purchase. Beyond facilitating transactions, POS systems also capture sales data and may include functionalities such as barcode scanning, receipt printing, and payment processing. These systems can be either physical devices (e.g., card readers) or software-based…
Automated Teller Machines (ATMs) play a critical role in enhancing financial accessibility and convenience. In India, ATMs are available in various forms to cater to diverse customer needs, ranging from basic transactions to specialized financial services. Below is a structured overview of the different types of ATMs and their distinct purposes: 1. Basic ATMs Basic…
In retail banking, physical or direct channels refer to the delivery of banking services through tangible, in-person interfaces such as branches, ATMs, and point-of-sale (POS) terminals. These channels allow customers to interact with bank personnel or self-service machines for various transactions, offering a personalized, trustworthy, and accessible banking experience. Key Physical/Direct Channels in Retail Banking…
The channel experience in retail banking encompasses the various ways customers interact with a bank—whether through physical branches, ATMs, online banking platforms, mobile applications, or customer service phone lines. An effective channel experience ensures consistency, personalization, and convenience across all touchpoints, enabling customers to engage with the bank effortlessly, regardless of the channel they choose.…
Introduction Marketing in retail banking involves the strategic application of diverse approaches to attract, retain, and serve customers by offering a broad range of financial products and services such as savings accounts, mortgages, personal loans, and investment solutions. A central framework used in designing and executing these strategies is the marketing mix, traditionally known as…
The Institute for Development and Research in Banking Technology (IDRBT) is an autonomous institution established by the Reserve Bank of India (RBI) in 1996. It was set up as a society under the Societies Registration Act to serve as a center for research and development in banking technology. Since 2004, the Institute has been financially…
Customer analytics refers to the systematic process of understanding customer behaviors, preferences, and needs to optimize banking products and services. It has become a core component of modern banking strategy, significantly transforming the industry by enabling financial institutions to derive actionable insights, personalize customer interactions, and enhance the overall customer experience. This strategic shift supports…
User-friendly features play a pivotal role in banking digitalisation, significantly enhancing customer experience, promoting employee adoption, and improving overall operational efficiency. These features include intuitive interfaces, clear navigation, personalized experiences, and broad accessibility. Additionally, effective data management, seamless omnichannel integration, and proactive customer support are instrumental in ensuring a positive and consistent user journey. Outlined…