Free notes, textbooks, and exam-focused resources designed for Indian banking professionals.
A Marketing Information System (MIS) is a structured, ongoing process designed to collect, analyze, and distribute marketing data to support effective decision-making. For banks and financial institutions, an MIS is…
A longitudinal study within the context of Marketing Information Systems (MIS) involves the systematic collection and analysis of data from the same group of individuals or organizations over an extended…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) has laid down a structured grievance redressal mechanism to ensure that customer complaints are addressed in a transparent, timely, and fair…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) was established to institutionalize fair banking practices and ensure transparency in customer service delivery. It was promoted by the Reserve Bank…
The Code of Bank’s Commitment to Micro and Small Enterprises has been jointly developed by the Banking Codes and Standards Board of India (BCSBI) and the Indian Banks’ Association (IBA).…
The Banking Codes and Standards Board of India (BCSBI) was constituted on the recommendation of the committee under the Chairmanship of Shri S.S.Tarapore former Deputy Governor of RBI. It was…
Customer Relationship Management (CRM) plays a pivotal role in the retail banking sector. It serves as a strategic tool for understanding customer needs, improving service delivery, increasing sales, and optimizing…
Customer Relationship Management (CRM) has emerged as a pivotal tool in modern banking, fundamentally transforming how banks interact with their customers. By leveraging CRM, financial institutions are better equipped to…
Implementing a Customer Relationship Management (CRM) system in the banking sector offers a wide array of strategic and operational advantages. These benefits range from improved customer engagement and enhanced operational…
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