The Product Life Cycle (PLC) in the banking industry refers to the progression of a financial product through distinct stages from its initial introduction to eventual decline. Understanding the PLC is essential for financial institutions, as it informs strategic decisions related to product development, marketing, and eventual product withdrawal. The life cycle typically comprises four…
Banking products constitute a fundamental component of the financial ecosystem, offering individuals and businesses a diverse array of services to effectively manage their finances. Core banking products include current (checking) accounts, savings accounts, credit cards, loans, mortgages, and investment instruments. However, in order to remain competitive, enhance customer satisfaction, and drive sustainable growth in a…
Both the terms credit ratings and credit scores assess creditworthiness and risk involved in lending to an entity. A credit rating agency provides an opinion relating to future debt repayments by borrowers. The rating is assigned to a security or an instrument that even assigns an issuer rating. A credit bureau (Credit information Company) provides…