A longitudinal study within the context of Marketing Information Systems (MIS) involves the systematic collection and analysis of data from the same group of individuals or organizations over an extended period. This methodological approach enables researchers and practitioners to track developments in MIS usage, technological integration in marketing functions, and the evolution of marketing strategies…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) has laid down a structured grievance redressal mechanism to ensure that customer complaints are addressed in a transparent, timely, and fair manner. This framework guides banks in handling customer issues effectively, while also empowering customers to escalate matters when necessary. Grievance Redressal FrameworkThe BCSBI recommends a…
IntroductionThe Banking Codes and Standards Board of India (BCSBI) was established to institutionalize fair banking practices and ensure transparency in customer service delivery. It was promoted by the Reserve Bank of India (RBI) in collaboration with 11 scheduled banks, including public sector, private sector, and foreign banks. As an independent and autonomous watchdog, the BCSBI…
The Code of Bank’s Commitment to Micro and Small Enterprises has been jointly developed by the Banking Codes and Standards Board of India (BCSBI) and the Indian Banks’ Association (IBA). This Code outlines a set of minimum standards that banks voluntarily commit to uphold in their dealings with Micro and Small Enterprises (MSEs). It is…
The Banking Codes and Standards Board of India (BCSBI) was constituted on the recommendation of the committee under the Chairmanship of Shri S.S.Tarapore former Deputy Governor of RBI. It was registered as a Society under the Societies Registration Act 1860 in February 2006. The primary objective of the BCSBI is a board for hassle-free service…
Customer Relationship Management (CRM) plays a pivotal role in the retail banking sector. It serves as a strategic tool for understanding customer needs, improving service delivery, increasing sales, and optimizing business performance. By consolidating customer data and facilitating personalized engagement, CRM empowers banks to cultivate deeper relationships with clients, ultimately leading to enhanced loyalty and…
Customer Relationship Management (CRM) has emerged as a pivotal tool in modern banking, fundamentally transforming how banks interact with their customers. By leveraging CRM, financial institutions are better equipped to understand individual customer needs, streamline processes, and deliver tailored services. This strategic approach not only enhances customer satisfaction but also strengthens long-term loyalty and drives…
Implementing a Customer Relationship Management (CRM) system in the banking sector offers a wide array of strategic and operational advantages. These benefits range from improved customer engagement and enhanced operational efficiency to data-driven decision-making and regulatory compliance. Below is a comprehensive overview of the key benefits CRM systems provide to banks: 1. Strengthened Customer Relationships…
The successful implementation of Customer Relationship Management (CRM) systems in banks involves a structured, multi-phase approach. Each stage—from initial planning to ongoing optimization—plays a critical role in aligning the CRM platform with the bank’s strategic goals and operational needs. Below is a breakdown of the key stages in the CRM implementation process: 1. Conduct a…
Customer Relationship Management (CRM) has become a critical strategic tool for banks aiming to enhance customer engagement, streamline operations, and drive business growth. Implementing a CRM system involves more than just adopting new technology—it requires comprehensive planning, effective execution, and continuous refinement. Below are the key aspects of successful CRM implementation in banks: 1. Strategic…
