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Strategic Marketing in Retail Banking: The Marketing Mix and Its Role in Customer Engagement

Introduction Marketing in retail banking involves the strategic application of diverse approaches to attract, retain, and serve customers by offering a broad range of financial products and services such as savings accounts, mortgages, personal loans, and investment solutions. A central framework used in designing and executing these strategies is the marketing mix, traditionally known as…

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What is internet banking facility?

Gone are the days, when bank customers used to wait for a long spell at the banking hall, for their turn to complete banking transactions. Internet banking, also known as online banking, e-banking or virtual banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range…

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What is IMPS/ mobile phone banking?

Mobile phone banking is a new revolution in banking system around the world. The mobile banking has several advantages; such as you can do internet banking, online shopping, and bills payment, or transfer of the amount to another account in a secure manner. With the advent of mobile phone banking, mobile phones are gradually replacing your…

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Suggestions for Solutions to MIS-Related Issues

To effectively address challenges associated with Management Information Systems (MIS), organizations should prioritize clear communication, cross-functional collaboration, and a proactive approach to problem-solving. Key strategies include setting clear goals and expectations, ensuring high data quality, and fostering adaptability to evolving business requirements. Additionally, emphasis should be placed on comprehensive employee training and change management to…

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Key issues and challenges in the Implementation and Operation of Management Information Systems (MIS)

Introduction Management Information Systems (MIS) play a crucial role in facilitating effective decision-making, enhancing organizational efficiency, and aligning information technology with business goals. Despite their many advantages, MIS face several challenges that can hinder their successful implementation, operation, and strategic alignment. These issues are broadly categorized into implementation challenges, operational concerns, and strategic hurdles. 1.…

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