Magazine

RBI’s Digital Lending Directions, 2025 — A Regulatory Framework for Responsible Innovation

The Reserve Bank of India (RBI) has issued the Digital Lending Directions, 2025, to regulate the rapidly evolving digital lending ecosystem in India. Digital lending refers to the end-to-end automated loan process conducted remotely using digital platforms, encompassing customer acquisition, credit assessment, loan approval, disbursement, servicing, and recovery. While digital lending has significantly enhanced credit…

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Activities of National Financial Switch or NFS explained

National Financial Switch (NFS) is the largest network of shared automated teller machines (ATMs) in India. It was designed, developed, and deployed with the aim of inter-connecting the ATMs in the country and facilitating convenience banking. The network was taken over by NPCI from Institute for Development and Research in Banking Technology (IDRBT) on December…

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Customer Analytics in Banking Products and Services

Customer analytics refers to the systematic process of understanding customer behaviors, preferences, and needs to optimize banking products and services. It has become a core component of modern banking strategy, significantly transforming the industry by enabling financial institutions to derive actionable insights, personalize customer interactions, and enhance the overall customer experience. This strategic shift supports…

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Enhancing Customer Experience Through User-Friendly Features in Banking Digitalisation

User-friendly features play a pivotal role in banking digitalisation, significantly enhancing customer experience, promoting employee adoption, and improving overall operational efficiency. These features include intuitive interfaces, clear navigation, personalized experiences, and broad accessibility. Additionally, effective data management, seamless omnichannel integration, and proactive customer support are instrumental in ensuring a positive and consistent user journey. Outlined…

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